2025-26 Canadian Donor's Guide

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7 W Welcome to the 40th annual edition of the Canadian Donor’s Guide – your authoritative annual directory of fund- raising organizations in Canada. I am honoured to provide you with this com- prehensive reference resource and relat- ed editorial content to assist with your respective responsibilities in legacy and planned giving. We continue to deliver more than 17,000 copies of our publication to key decision makers and professional advi- sors in Canada’s donor community. This would not be possible without the relationships the Canadian Donor’s Guide shares with the Canadian Association of Gift Planners (CAGP), the Canadian Bar Association (CBA), STEP Canada and Imagine Canada. Their support and commitment to our efforts is truly appreciated. In addition, we could not provide this Guide with- out the many charitable organizations across Canada who put their trust in us to bring their messages to their key audience – those charities that purchase advertising in our pages. I take this opportunity each year to look back over the time since our last edition and to review some of the things that have taken place in Canada’s charitable sector. This time, I am looking back a little further. As my team and I proudly present the Ruby Anniversary edition of the Canadian Donor’s Guide to fundraising organizations in Canada, I think back to its history. Back in 1985, Roy Abrahamson and his wife, Carol Kirsh, founded the Donor’s Guide. I recently had the pleasure of speaking with Carol. Although her beloved Roy has been gone for many years, Carol still speaks of him with great love. Through her anecdotes, I feel like I got to know a bit about Roy. Carol described that Roy was looking for a project in the publishing field, as he had been a writer, editor and pub- lisher since he was a young man. The couple recognized that the ‘Third Sector’ – the charitable sector – was growing back in the early 80s. Roy had served on several fundraising boards over the years and Roy and Carol had both been brought up with charity as a base for the way their families lived. Carol described that she had a technical background and was one of the first women working in electronic technolo- gy. Carol helped set up the technology and, with Roy’s publishing background, they created the Canadian Donor’s Guide by using the information about Canadian charities from what is now Canada Revenue Agency. It was interest- ing to learn that the Guide had a differ- ent name in the beginning – but it is hard for me to imagine it being called anything else. When I asked Carol what she thought Roy would think of the Canadian Donor’s Guide printing its 40th annual edition, she said he wouldn’t be sur- prised. Carol added he may have been surprised at the sophistication of fund- raising today but the Guide, as always, remained a place for good, printed material and information. I asked Carol her thoughts on the 40th anniversary of the Guide. She thought it was wonderful that it continued to be useful and was thrilled it has had a last- ing impact. One of the last things Carol said in our conversation was “what a legacy!” What a legacy, indeed. In 2002, Anderson Charters became the next publisher of the Canadian Donor’s Guide. Anderson brought the Guide into the digital age with the introduc- tion of an online version which contin- ues to be available to anyone with access to the internet. The project to bring the Guide online took some time, and I am sure it wasn’t easy, but in 2007, the first digital edition of the Canadian Donor’s Guide was available to one and all. I joined Anderson’s team in early 2007 and was mentored by Mary Burnel and Anderson and I began to learn about the charitable sector and about publishing. We worked well together even though Mary and I worked remotely for the most part – Anderson was way ahead of the curve by offering that option to his team. I looked forward to our weekly meetings in Anderson’s office where we would put our heads together about the Canadian Donor’s Guide. Anderson’s son Matt, CEO of CharityCAN, which Anderson founded in 2006, provided some words on behalf of Third Sector Publishing and the Charters family. Alison Stoneman Publisher, Canadian Donor’s Guide LEGACY: 40 years of the Donor's Guide PUBLISHER’S NOTE

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